Small CPG companies have no carrier leverage and can’t afford a logistics director to sort it all out. You’re paying premium rates yet still suffering dropped loads or late deliveries. We bring decades of logistics expertise with CPG companies reducng freight costs and improving on time shipments.
Typical result: $300K-$500K in annual savings.
Most CPG companies at $2M-$50M are overpaying on freight, and nobody on your team knows how to fix it.
You’re paying premium rates: Small CPG companies have no carrier leverage. You’re paying rack rates (or close to it) while competitors with volume get discounts.
Your shipments are late to pick up and/or delivery: Some carriers simply have poor score cards & others focus on big accounts leaving you with no pick ups/late deliveries + charge backs.
Freight claims are killing you: Wrong carriers for your product type, poor pallet handline, and no claims management process. You’re bleeding money on damaged goods and customer credits.
Logistics is 15-20% of your revenue when it should be 10-12%.
You see it on the P&L. You want it fixed, but you don’t have the expertise or leverage to fix it yourself.
That’s where we come in.
You’re paying premium rates: Small CPG companies have no carrier leverage. You’re paying rack rates (or close to it) while competitors with volume get discounts.
Your shipments are late to pick up and/or delivery: Some carriers simply have poor score cards & others focus on big accounts leaving you with no pick ups/late deliveries + charge backs.
Freight claims are killing you: Wrong carriers for your product type, poor pallet handline, and no claims management process. You’re bleeding money on damaged goods and customer credits.
Logistics is 15-20% of your revenue when it should be 10-12%.
You see it on the P&L. You want it fixed, but you don’t have the expertise or leverage to fix it yourself.
That’s where we come in.
We Work With PE/VC-Backed CPG Companies at a Specific Inflection Point
You’re the right fit if:
You’re too small to justify the cost of a logistics executive.
But you’re big enough that logistics inefficiency is costing you millions.
That’s exactly who we’re built for.
Executive-Level Logistics Expertise Without the Executive-Level Price Tag
We provide C-suite logistics leadership to CPG companies that don’t have full-time logistics executives.
You already know your own logistics problems. Here’s how we fix it:
No two carriers are created equal. We identify the right carriers at the right price for the job and negotiate based on decades of LTL and FTL knowledge.
We analyze and redesign your shipping strategy, carrier selection, routing, and consolidation opportunities. Lack of optimization typically accounts for 20% of costs.
Through proper carrier selection, requirements, and systems, your freight becomes priority, improving pick up reliability, on-time deliveries and reduced claims.
We fix the root causes (packaging optimization, carrier selection, claims process. Typical result: Claims drop from 8% to 2%.
We build logistics infrastructure that works at $2M and continues to work at $50M. No expensive rebuilds as you scale.
Whether your internal board or the company’s firm, everyone’s top of mind is EBITDA improvement. We deliver measurable results for all team members.
Proven CEO strategies. Tailored founder clarity.
Over 20 years of scaling companies taught me what actually works. I distilled that experience into a practical framework you can apply immediately: tools, templates, and clarity rituals designed to keep you aligned with your mission and moving forward without burnout.
We audit your entire logistics operation:
You get a comprehensive report showing:
We execute the highest ROI improvements:
You get measurable improvements:
Once operations are optimized, you have options:
Founders don’t need more theory. They need clear steps, smart decisions, and traction they can see.
Everything I do is built for the realities of entrepreneurship: limited resources, high stakes, and the pressure to make progress fast.
I focus on what actually works:
Sharper decisions that cut through the noise and keep you moving.
Execution support that turns scattered ideas into real progress.
Simple structures that free up your time and help you grow with confidence.
I know exactly where you are and right now. What you really need is practical guidance that meets you where you are.
We’ve Built What You’re Building. 20+ years of logistics and operations expertise. 3X Dallas Top CEO. Co-founded a logistics technology platform with 140,000+ carriers. We’ve been in your seat.
We Speak Your Language. We understand board expectations, EBITDA improvement strategies, and exit readiness. We deliver results your investors care about.
We Have the Relationships. Decades of carrier relationships mean we can negotiate rates and service levels you can’t get on your own. We bring enterprise-level leverage to mid-market companies.
We Move Fast. You don’t have 18 months to fix logistics. We deliver measurable improvements in 90 days. Quick wins that show up on the next board deck.
We’re Not Salespeople.. We don’t sell you software or refer you to 3PLs for kickbacks. We optimize your business, period.
Most “solutions” pile on more complexity. More apps. More tasks. More pressure. That’s not what you need.
A thinking partner who knows what it takes to build.
Hard work is required — but it only counts if it’s focused.
20+ years scaling companies, not just talking about it.
Simple, consistent wins that build momentum.
Success measured by progress, not busyness.
Most entrepreneurs think they need either:
The truth? You need both — strategy and execution.
I bring decades of CEO experience and systems built to scale real companies. That means you don’t just get advice, you get clarity, direction, and the follow-through to make it happen.
| Features | Traditional Business Coaching: | New Dawn Partners: | |||
|---|---|---|---|---|---|
| Pricing |
Premium monthly rates ($1K–$5K) for generic advice
|
Flexible hourly or project-based, designed to fit where you are in your founder journey
|
|||
| Approach |
Theory driven, recycled strategies from playbooks that may not fit your business
|
Real-world operator with 20+ years of CEO experience + frameworks proven by scaling companies from idea to growth
|
|||
| Focus |
Broad strategies with limited follow-through. You’re left to figure it out yourself
|
Clear priorities + hands-on support to turn decisions into execution
Outcome |
|
Lots of advice, little change. Your business stays stuck in the same patterns
|
Growth that’s focused, sustainable, and actually moves your business forward.
|
Founders & firms see the logistics costs on the P&L. They want it fixed.
Your customers are tired of service failures and late deliveries.
You know you’re paying 40% more than you should, but you don’t have the leverage or expertise to change it.
We fix it in 90 days.
Typical result: $300K-$500K in annual savings. 30-40% cost reduction. Service levels above 95%. Claims cut in half.
First step:
30-minute assessment call. We’ll review your situation and show you exactly where you’re bleeding money.
No cost. No obligation. Just clarity.
Dallas, TX
I came to Dawn buried in decisions and constant firefighting. She helped me step back, see the bigger picture, and structure my business in a way that finally gave me breathing room. For the first time in years, I feel in control of both my company and my life.
Boston, MA
Before working with Dawn, I was spinning my wheels. Within weeks I had clarity, structure, and the energy to execute. My business and my mindset completely shifted.
Austin, TX
Dawn doesn’t just give advice, she flys in for the meetings, sits down with your team, and helps you structure the systems that actually work in your business. Thanks a million, Dawn.
Newark, NJ
I’ve worked with coaches before, but this is different. Dawn bridges strategy and purpose in a way I’ve never experienced. We’re finally growing and I feel good about what I’m going to leave behind.
© 2025 New Dawn Partners
